Nublia Lucky Draw: Official Rules

Your pillow. Your reel. Up to $500.

Every Nublia customer with an order can enter. Entries close Sunday, October 25, 2026 at 11:59 PM PT.

The 60-second version

  1. Post a public Instagram Reel featuring your Nublia product.
  2. Tag @nublia_sleep and add #NubliaLuckyDraw and #contest to your caption.
  3. Win: the top 5 Reels by views become finalists, and our panel picks the winner on creativity, authenticity and how clearly your Nublia shows up.

No minimum views, likes or followers. Small accounts can absolutely win this one.

$500 when 5 or more people enter. If we receive at least 5 valid entries, the winner gets $500. With fewer than 5, the best entry still wins $100. Know another Nublia owner? Tell them.

This is a creativity contest judged by real people, not a random drawing. Need ideas? Try an unboxing, the sink-in test, or your kid (or dog) stealing your pillow.

Official Rules

Sponsor: Nublia (nublia-sleep.com). Entry period: Monday, October 5, 2026, 12:00 AM PT through Sunday, October 25, 2026, 11:59 PM PT.

1. Eligibility

  • 18 or older at time of entry (19+ in Alabama and Nebraska).
  • Legal resident of the US, UK, Canada (excluding Quebec), Australia, or an EU member state where such promotions are permitted. Void where prohibited or restricted by law.
  • Must have at least one (1) completed Nublia order placed on or before Sunday, October 25, 2026, 11:59 PM PT, under the email or phone number on file with Nublia. Refunded or cancelled orders do not count.
  • Employees and contractors of Nublia and their immediate households are not eligible.

2. How to enter

  • Post a public Instagram Reel featuring your Nublia product(s).
  • Tag @nublia_sleep in the caption and include #NubliaLuckyDraw and #contest. All three are required.
  • Your Instagram account must be public at the time of posting and remain public through Friday, October 30, 2026.
  • The Reel must remain live and unedited through Friday, October 30, 2026.
  • Entry period: Monday, October 5, 2026, 12:00 AM PT through Sunday, October 25, 2026, 11:59 PM PT.
  • Unlimited entries. Each qualifying Reel counts as one entry.
  • Entries are Instagram only. TikTok, YouTube and Facebook posts do not qualify.

3. What makes an entry valid

An entry qualifies if it meets all of the following:

  1. At least 8 seconds of original footage filmed by the entrant.
  2. A Nublia product is clearly visible for at least 3 continuous seconds.
  3. Includes the entrant's own voice, face, or on-screen text. Slideshows of stock or product images, and reposts of Nublia-owned creative, do not qualify.
  4. In English, or carries English captions or subtitles.
  5. Public post with the tag and both hashtags present.
  6. No paid promotion behind the Reel and no purchased views, likes, comments or followers. Nublia may disqualify any entry whose engagement is inconsistent with the account's normal reach.
  7. No unlawful, hateful, sexually explicit or defamatory content, and no identifiable minor without a parent or guardian present and consenting.
  8. No competitor products shown.

Not required: any minimum number of views, likes, comments, or followers.

4. Judging

  • Stage 1 (Monday, October 26, 2026): all valid entries are ranked by public Instagram view count as displayed at 11:59 PM PT on Sunday, October 25, 2026. The top 5 become finalists.
  • Stage 2 (Tuesday, October 27 to Wednesday, October 28, 2026): a panel of Kevin, Morri and Jenna scores each finalist 1 to 10 on Creativity (40%), Authenticity (40%) and Product clarity (20%). The highest weighted total wins.
  • Ties are broken by the Authenticity score, then by earliest post timestamp.
  • The winner will be announced on or about Thursday, October 29, 2026, and notified by email and Instagram DM. The winner must respond within 5 calendar days or an alternate finalist is selected.

5. Low-entry contingency

  • If fewer than five (5) valid entries are received, all valid entries become finalists and go directly to panel judging.
  • If fewer than three (3) valid entries are received by Sunday, October 25, 2026, Nublia may extend the entry period once, through Sunday, November 8, 2026, announced by email and on this page.
  • The prize amount depends on participation. If five (5) or more valid entries are received by the end of the entry period (including any extension), the prize is US$500. If fewer than five (5) valid entries are received, the prize is US$100, awarded to the highest-scoring entry.

6. Prize

  • One (1) grand prize: US$500 if five (5) or more valid entries are received, or US$100 if fewer than five (5) valid entries are received (see Section 5). Paid by PayPal or bank transfer within 14 days of winner confirmation. No cash alternative, not transferable.
  • The winner is responsible for any applicable taxes.

7. Rights granted

By entering, you grant Nublia a worldwide, royalty-free, perpetual, non-exclusive licence to use, reproduce, edit, and display your entry, including your name, Instagram handle, likeness and voice, in Nublia marketing and paid advertising across all channels and formats, with no further notice or compensation. You confirm the content is your own original work, that everyone appearing in it has consented, and that you have the right to grant this licence.

8. Disclosures

  • This promotion is not sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.
  • Entrants must include #contest alongside #NubliaLuckyDraw, because a post made for a chance at a prize needs to be disclosed as such.
  • Sponsor: Nublia. Questions about the contest can be sent to hello@nublia-sleep.com.